Press clippings are unequivocal necessities to a growing EPK and getting a review in a print publication can certainly be an arduous task. Without a support team to help you publicize, it'll take an Indie artist dedication and lots of grueling hours in front of the ol' confuser as well as standing in line at the post office. But a little hard work and persistence can and will pay off.
Once you've got yourself reviewed on Toronto Indie take a trip over to your local Chapters / Indigo and peruse the music magazine section. Now quickly flip to the review sections of these magazines and take note of a disturbing consistency. The publications that cover Indie artists seem to focus mainly on Indie acts that are signed to a label of some kind. However, there are a couple rags with a little more street cred that pride themselves on their accessibility to the unique and underground sounds that hover low below the radar.
Based out of Seattle, Redefine magazine is a classy mix of Indie reviews, interviews and visual artist showcases. Redefine prides themselves on their dedication to the buzz. The contributors of this publication operate as a democratic collective that are given a fair bit of creative license in choosing which acts the magazine will include in their next issue.
Here's a quote from their mission statement:
REDEFINE was born from the reality that sometimes extremely talented people are overlooked while less talented people take the spotlight. In this day and age where even huge outlets like Billboard and SPIN Magazine have spots dedicated to independent music, our publication offers an alternative to the mainstream. We make clear that while the mainstream is not always bad, there are often greater things lurking underneath.
Previous Issue Cover Redefine magazine actively includes reviews of truly independent and unsigned artists from all over the world, including Toronto. So if you're looking to get some press clippings included in your EPK, Redefine is definitely a great place to start.
Head over to your local Chapters / Indigo and pick up the latest issue of Redefine which includes a review of Easy Way Out's album, Steal the Show.
Check out Redefine Magazine online at www.redefinemag.com
Originally written for torontoindie.com
